Secrets of the Perfume Bottles

A major part of the allure of a fragrance is actually found in the perfume bottles, not only in the scent. The marketing gurus and the collectors know that true scent pleasure arrives in a highly attractive container.
Perfume bottles - offered in a variety of sizes, colors, and materials - reflect the personality of the scent and invariably draw the attention of consumers who are attracted to the packaging. 
The bottle's personality is just as significant as that of the fragrance and can be just as responsible for overall sales. For those who have not even tested the perfume, the bottle itself can be the selling point; the thing that prompts them to try the perfume initially. Rare materials, designer presentation, sophisticated ranges - nothing is left to chance in the quest to tease the senses and create the illusion. Limited editions and vintage versions also play a significant role in enabling timeless scents to constantly renew their image and acquire new devotees.

Few Key Points to consider about Perfume Bottles:

Importance of Branding

o    The perfume bottle's design serves to communicate the product's entire brand. A recognizable bottle instantly identifies the scent.

Attraction

o    Perfume bottles are made to stand out from the crowd. Using bright colors, sleek shapes, beautiful glass work and attractive packaging, bottles help catch a customer's eye.

Why Glass?

o    Most high-end fragrances are sold in glass bottles. Glass keeps a scent contained, and can be sculpted into a variety of beautiful designs.