Printed ads
In opposite to the
oldest perfume brands presented previously, Thierry Mugler, following unprecedented
features, being original, extraordinaire, we can perceive from his ads, the
strong and unique personality of Thierry Mugler, using strong and bright colours,
catchy to the eyes, of course beautiful women, but using a dramatic sense of
fashion, modern surroundings and extreme conditions. To represent this brand,
he uses the figure of Eva Mendes as stated in press: “the actress might be the
perfect embodiment of the fragrance’s "explosive" qualities. And Eva might
be the best solution in this sense exuding sex-appeal and maximum femininity”. Even though, we have to say, that just
watching at the ad, we don’t necessarily think in Angels.
In the case of Alien,
it is bold to name Alien to a fragrance, since we don’t necessarily associate
it to beautiful and refined figures as traditional perfumes does. Here it is reconfirmed
the differential attribute of the brand, “Come in into the extraordinary”.
Internet
As we can see, a brand
that follows cutting edge trends has to exploit of course technology. In its
website, invites to join social networks Thierry Mugler community such as
Facebook, Twitter and YouTube, as well e-commerce, a boutique on line. There is
additionally, a differential attribute, called “The taste of perfumes”
associating the fragrance to tastes of
cuisine, which in conjunction with most famous chef’s created appetizer recipes
that matched the fragrance, the recipes are available in website.
All these features are
targeting to a younger audience, different to Chanel and Guerlain.
Furthermore, Thierry
Mugler launched the site womanity.com, a virtual space for expression which
asks visitors to share their vision on what it means to be a woman today. The
site corresponded to Womanity, the newest fragrance by the house of Mugler
which was released at the same time, this helped branding this new perfume, by
presenting care about women today.
WORKSHOPS
Another strategy for
communication channels. The "Thierry Mugler Perfume Workshops" are
open to the general public and led by specialists of the perfumery and oenology
world. The goal of these workshops is to convey the art and know-how of the
industry along with the craftsmanship of making perfume.
Events of Thierry Mugler
are done to get in touch of customers by knowing the world of fragrances and of
course Thierry Mugler’s perfumes.
As bold as he can be Thierry Muglers advertisments shows modern, exciting environments and strange characters to show how different this brand can be,...
Take a look of these original Tv ad's....would be glad to know what do you think!
Thierry Mugler's Tv Ad's Mix
Thierry Mugler Womanity advert - final message of TV ad is to go on website womanity.com
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