Printed ads
Nowadays, with the technology in constant change, perfumers and brands
have found their way to reach its customers, by different media. The
preferred media for perfumes: Television ads, magazines ads and of course
on websites and banners in most popular sites for their target. Additionally, the public relations such as presence
in events, fashion shows, celebrity galas, etc. All targeting their exclusive
market. Using as well celebrity branding. Herewith how they accomplish branding through advertisement.
Website
Another channel of
communication for perfumers are web sites. Chanel, presents a sober (black based
color), conservative (simple white fonts), but yet mysterious way, to present
Chanel lovers the Chanel world of exclusiveness. The website is limited to
inform about the perfumes and their other product lines, what's new, events, presenting as well images
of their adverts. Once again, customers of Chanel are recognized to be lovers
of the brand and what it represents, the website doesn’t attempt to be original
or use cutting edge images or products. The brand itself is based, on the image
and long standing reputation.
Television adverts
are made with the best or most famous actresses and directors, showing
elegance, fashion and of course romanticism and luxury. Take a look at some
behind the scenes of the most popular Chanel adverts, how they achieve communicating the message of the Brand Chanel...
Chanel No.5 "Film"...behind the scenes.. - Online premier release
Chanel No 5 Nicole Kidman, behind the scenes... - TV release
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