Perfume bottles - offered in a variety of sizes, colors, and materials - reflect the personality of the scent and invariably draw the attention of consumers who are attracted to the packaging.
The bottle's personality is just as significant as that of the fragrance and can be just as responsible for overall sales. For those who have not even tested the perfume, the bottle itself can be the selling point; the thing that prompts them to try the perfume initially. Rare materials, designer presentation, sophisticated ranges - nothing is left to chance in the quest to tease the senses and create the illusion. Limited editions and vintage versions also play a significant role in enabling timeless scents to constantly renew their image and acquire new devotees.
Few Key Points to consider about Perfume Bottles:
Importance
of Branding
o
The perfume bottle's design serves
to communicate the product's entire brand. A recognizable bottle instantly
identifies the scent.
Attraction
o
Perfume bottles are made to stand
out from the crowd. Using bright colors, sleek shapes, beautiful glass work and
attractive packaging, bottles help catch a customer's eye.
Why Glass?
o
Most high-end fragrances are sold in
glass bottles. Glass keeps a scent contained, and can be sculpted into a
variety of beautiful designs.
