Secrets of Perfume Bottles 2

There are some brands out there with some really fabulous bottles and in this post I would like to highlight just a few of my favorites:

Thierry Mugler

Thierry Mugler’s avant-garde style has been successfully translated into each and every bottle design. His bottles create a touch of nobility.A jewel,talisman or curved flask - each bottle enhances the Muglerian scents. There is something space-age about the designs and they emulate the fantasy of the Mugler brand. For Mugler the bottle is a vision -crafting a bluecrystal star for Angel took more than 2 years to create.

Thierry Mugler’s avant-garde style has been successfully translated into each and every bottle design. His bottles create a touch of nobility.A jewel,talisman or curved flask - each bottle enhances the Muglerian scents. There is something space-age about the designs and they emulate the fantasy of the Mugler brand. For Mugler the bottle is a vision -crafting a bluecrystal star for Angel took more than 2 years to create.

Guerlain

Guerlain has always attached great importance to its bottles, which are like jewels, works of art, sculptures with rounded forms and precious, gilded colours. I discovered a droplet of gold in Idylle's bottle. A form at once simple and complete, a feminine form with a woman’s shapely hips, a form that soars like a tower, full of grace and sensuality.

Insolence bottle was created by French sculptor - Serge Mansau, who created theas three stacked, tilting half spheres, resembling a spinning top or spiral in movement to fit the fragnance's "olfactive spiral"structure.People had divided opinions on the look. Some found it innovative and beautifully shaped, while others thought it was too futuristic for Guerlain, or even a bit silly, often mentioned as the "dishes in the kitchen sink" bottle. Cardiet Design, a Parisian firm, filed a lawsuit alleging that Guerlain had copied one of their designs, but Guerlain maintained that the Insolence bottle was inspired by a sculpture Serge Mansau made in 1973, and Cardiet Design later dropped the case.

Thierry Mugler - Brand Identity

Thierry Mugler, born in the mid 20^th century, since his early years, while receiving education in art schools, demonstrated creativity and a strong tendency for art, He began his professional career as a fashion designer, acquiring a well known reputation as such.

The perfume line started just 2 decades ago, when his first perfume appeared and was called Angel, with innovative attributes such as an original fragrance as chocolate, praline and patchouli, unprecedented colour for a women’s perfume: blue. Additionally, a bottle with a complicated design in the shape of a faceted star.

Below the brand identity prism for Thierry Mugler's perfumes...

Sources:

http://www.answers.com/topic/thierry-mugler-1#ixzz1cBfzrhJa
 http://en.wikipedia.org/wiki/Thierry_Mugler

The Advertising - Thierry Mugler

Printed ads

In opposite to the oldest perfume brands presented previously, Thierry Mugler, following unprecedented features, being original, extraordinaire, we can perceive from his ads, the strong and unique personality of Thierry Mugler, using strong and bright colours, catchy to the eyes, of course beautiful women, but using a dramatic sense of fashion, modern surroundings and extreme conditions. To represent this brand, he uses the figure of Eva Mendes as stated in press: “the actress might be the perfect embodiment of the fragrance’s "explosive" qualities. And Eva might be the best solution in this sense exuding sex-appeal and maximum femininity”.  Even though, we have to say, that just watching at the ad, we don’t necessarily think in Angels.

In the case of Alien, it is bold to name Alien to a fragrance, since we don’t necessarily associate it to beautiful and refined figures as traditional perfumes does. Here it is reconfirmed the differential attribute of the brand, “Come in into the extraordinary”.

Internet

As we can see, a brand that follows cutting edge trends has to exploit of course technology. In its website, invites to join social networks Thierry Mugler community such as Facebook, Twitter and YouTube, as well e-commerce, a boutique on line. There is additionally, a differential attribute, called “The taste of perfumes” associating the fragrance to  tastes of cuisine, which in conjunction with most famous chef’s created appetizer recipes that matched the fragrance, the recipes are available in website.

All these features are targeting to a younger audience, different to Chanel and Guerlain.

Furthermore, Thierry Mugler launched the site womanity.com, a virtual space for expression which asks visitors to share their vision on what it means to be a woman today. The site corresponded to Womanity, the newest fragrance by the house of Mugler which was released at the same time, this helped branding this new perfume, by presenting care about women today.

WORKSHOPS

Another strategy for communication channels. The "Thierry Mugler Perfume Workshops" are open to the general public and led by specialists of the perfumery and oenology world. The goal of these workshops is to convey the art and know-how of the industry along with the craftsmanship of making perfume.

Events of Thierry Mugler are done to get in touch of customers by knowing the world of fragrances and of course Thierry Mugler’s perfumes.  

TV adverts:
 As bold as he can be Thierry Muglers advertisments shows modern, exciting environments and strange characters to show how different this brand can be,...

Take a look of these original Tv ad's....would be glad to know what do you think!
Thierry Mugler's Tv Ad's Mix
Thierry Mugler Womanity advert - final message of TV ad is to go on website womanity.com

Source:

http://www.mugler.com/fr/fr/#

http://www.mugler.com/us/en/#/6-fragrances/246-les_ateliers_parfums/249-training_center